6 guides
Engineering, writing, pricing, photographing and laying out a menu that guests understand and your kitchen can deliver.
Menu design12 min read
Food photography for menus made practical: natural light, the right angle for each dish, styling, smartphone technique, editing and web-ready file sizes.
Menu design14 min read
A practical menu engineering guide: calculate contribution margin and popularity from your sales records, sort dishes into four quadrants and act on each.
Menu design12 min read
Menu layout and design that guests can read: category order, scan patterns, typography, item counts, mobile menus, accessibility and when to use photos.
Menu design12 min read
A practical menu pricing strategy: cost-plus and value-based pricing, food cost percentage, price formats, anchoring, portion sizes and raising prices well.
Menu design12 min read
A practical guide to seasonal menu planning: build a produce calendar, work with suppliers, cross-utilize ingredients and roll changes onto your menu.
Menu design12 min read
Learn how to write menu descriptions that sell: a simple structure, honest sourcing, sensory words, allergen notes and before-and-after dish examples.
Create your restaurant, add your dishes and publish a menu guests can open with a scan.